Stockholm Internet Forum 2019

Co-organizer: Internews
Session in brief: The future business model for sustainable independent journalism is unclear everywhere in the world.  Advertisers have diverted spending to those online giants that offer massive data-driven consumer targeting. Direct sales to local advertisers, once the lifeblood of local news, is becoming outdated in most developing markets. However, there is some reason for hope. Trials with small, local news outlets serving modest markets have demonstrated that they can optimise their quality online media products to raise revenues. This panel will touch on a broad range of models for funding information sites through consumer and advertising revenue, which could serve as alternatives to grant funding.