Name: Privatized public spaces vs public interest media
Start: 2019-05-16T11:30:00+0200
End: 2019-05-16T12:30:00+0200

Back To Schedule

Privatized public spaces vs public interest media

Co-organizer: Internews
Session in brief: The future business model for sustainable independent journalism is unclear everywhere in the world. Advertisers have diverted spending to those online giants that offer massive data-driven consumer targeting. Direct sales to local advertisers, once the lifeblood of local news, is becoming outdated in most developing markets. However, there is some reason for hope. Trials with small, local news outlets serving modest markets have demonstrated that they can optimise their quality online media products to raise revenues. This panel will touch on a broad range of models for funding information sites through consumer and advertising revenue, which could serve as alternatives to grant funding.

Speaker

Laurent Giacobino

Director of Paris Office and Freedom of Expression Programme, Internews

Laurent leads the strategy and implementation of the multi-country multi-donor Human Rights / Freedom of Expression programme at Internews.Since January 2019, he's taken the primary managerial responsibility for the operations of the Internews office in Paris, France.

Jason Lambert

Founding Partner - Digital Media, Newsgain

Talk to me about improving the business performance of news media. I can share perspectives on business environments, organisational management and optimisation of audience, content and revenue strategies, with a focus on digital media. I'm also interested in those using analytics... Read More →

Jennifer Cobb

Executive Director, United for News

United for News is a multi stakeholder coalition of industry, NGOs and policy makers committed to supporting and sustaining reputable media around the world. A joint venture between Internews and the World Economic Forum, we are focused on market based initiatives with the potential... Read More →